Fernando Madero was born in October 17th 1990, in Mexico City, he grew up in Mazatlan, Sinaloa (Mexico). During his studies in Public Relations and Corporate communications in Universidad Autonoma de Guadalajara, Fernando worked as a marketing assistant at “El Informador” one of the biggest newspapers of the country, where he starting to develop a passion for storytelling.
In 2012 he moved to Vancouver where he studied film production in Vancouver Film School, during that time he directed and produced short films and music videos, "Parallel" produced by Fernando, went on to premiere at Cannes Film Festival.
After graduating, in 2014 he went back to Mexico to develop "Driven by Desire" an action short film that explores the mind of a young girl's imagination through racing sequences. Written, directed, produced and edited by Fernando, this was the first project of it's kind to be shot in Mexico. The film was completed in 2015 and was nominated for Best Drama by "The London Motor Film Festival".
Later in 2014, Fernando moved to Los Angeles to do an specialization in producing at New York Film Academy, during that time he started getting involved in the “social media” scene of Los Angeles, he worked in one of the leading online magazines, getting access to unique insights and connections. By now he has worked with hundredths of influencers in a variety of projects. Combining his Marketing background with his passion for filmmaking and content creation only seemed like the right way to do, creating high quality content and unique marketing campaigns for clients around the world.
Fernando went on to Co-Found "Kampagn L.A" a fully-integrated social media marketing platform focused on top-class content and community engagement. Where he now serves as Head of Production & CEO.